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The Model
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Wayward Leaders provides consulting and advisory services for manufacturers, distributors, and industrial organizations that need to make better decisions about their channels, their workforce, and their automation investments. Every engagement follows the same discipline: interpret the data, act on the evidence, and build something that holds.
Manufacturers wondering why their channel strategies are not delivering. Why distributor engagement is declining. Why technical support costs keep climbing. Why specialists burn out inside two years.
Distributors trying to build technical differentiation that no algorithm can replicate and no manufacturer can easily bypass. Trying to understand which brands deserve deeper investment and which are eroding margin without returning value.
Plant managers and maintenance leaders looking for honest assessment of their workforce capability, their training investments, and their retention risk, backed by research rather than vendor sales pitches.
Anyone in industrial automation who is tired of surface-level answers and wants to work with someone who has spent 25 years on both sides of the channel and will tell you what the data actually says.
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The industrial distribution model is under pressure. Manufacturers are going direct. Margins are compressing. The relationship between brands and their channel partners is more fragile than it has been in decades.
We help both sides of that relationship see what is actually happening and build strategies that respond to reality rather than convention.
Your technical workforce is your most significant competitive advantage. It is also the asset most organizations measure least and invest in worst.
We bring research-backed measurement to workforce questions that most organizations answer with guesswork.
25 years of field application engineering, 750+ VFD commissionings, ABB Drive Expert and Specialist certifications, and a career spent inside the distributor channel. We provide technical advisory for organizations making automation decisions where the stakes are high and the vendor answers are conflicting.
Every engagement begins with a conversation, not a sales pitch. If you have a question about your channel, your workforce, or your automation strategy, reach out. I will tell you whether I can help and what it would look like.
Wayward Leaders provides consulting, advisory, and research services for the industrial automation and distribution industry. Our work is organized around three practice areas. Channel Strategy and Performance helps manufacturers and distributors understand the health of their channel relationships using proprietary frameworks, including the bNPS engagement model and the Brand Report Card, that have been adopted by organizations representing over $20 billion in combined revenue. Workforce Measurement and Development brings research-backed diagnostics to the technical workforce, anchored by the trademarked Specialist Health Index and an IRB-approved study of 430 industrial maintenance workers that identified the conditions under which organizations systematically destroy the grit and perseverance their people already possess. Automation and VFD Technical Advisory draws on 25 years of field application engineering, 750+ drive commissionings, and ABB Drive Expert certification to provide vendor-neutral guidance on specification, commissioning, troubleshooting, and technical support strategy. We also offer expert witness services for industrial equipment disputes, academic and methodological review for researchers and doctoral candidates, and speaking engagements on channel strategy, workforce development, AI governance, and the future of industrial distribution. Every engagement follows the same principle: interpret the data honestly, act on the evidence, and build something that holds.
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