Our Programs
Before the First Fault: VFD Installation, Commissioning, and Reliability (Piloting in 2026)
Flagship program. Intermediate and advanced. 2-Day core with an optional Day 3. 14 hands-on labs. Copy of the book. Certificate of completion.
VFDs don't fail. Installations fail them. This is the technical program that takes field technicians, maintenance engineers, and controls professionals from commissioning fundamentals through advanced PID tuning and industrial communications. Students wire the motor model, run first rotation, configure for three different load profiles, and troubleshoot instructor-induced faults on live ABB drives. Day 3 extends into advanced PID tuning for heat, cooling, and flow processes, a full classroom network build, Modbus and Ethernet/IP integration, and AI-assisted diagnostics at professional depth.
Covers industrial, water, refrigeration, and HVAC applications.
For field technicians and electricians, plant and maintenance engineers, system integrators, industrial distribution specialists, and controls technicians.
$1,400 per seat for the 2-day core program. $700 per seat for the optional Day 3 advanced module. Travel and expenses included.
Before the First Fault: The VFD Specialist (2027)
Sales and commercial companion to the flagship technical program. 2-Day program. Five major exercises. Copies of both books. Certificate of completion.
The catalog knows the part number. The specialist knows the application. This program takes technical sales professionals into the VFD knowledge and selling conversations that separate specialists from order takers. Covers the ORCA-Size methodology, the 5 knowledge domains, the 16% reality of brand versus application, AI-assisted fault tracing, and the bilingual translation from VFD language to the language that creates purchase orders.
Covers industrial, water, refrigeration, and HVAC applications. Brand agnostic.
For distribution sales representatives, independent rep agents, inside sales, application engineers, service managers, and technical sales professionals.
$1,200 per seat. Travel and expenses included.
Becoming a Specialist: Technical Sales (2026)
2-Day program. Six major exercises. Copy of the book. Certificate of completion.
Stop competing on price. Start competing on judgment. This program fills the gaps left by Sandler, Challenger, SPIN, and Customer Centric selling frameworks. Those were built for salespeople selling software. This one is built for specialists selling promises buyers cannot verify. Students learn the Diamonds and Dogs framework, the Verification Question, the Validation Spectrum, the Divining Rod, and the bilingual translation that turns technical experts who resist the word "selling" into MVP revenue generators.
A fully loaded specialist costs $200K+ per year. If 60% of their time goes to customers producing 15% of profits, you are burning $120K annually on misallocation alone. This course pays for itself the first week one specialist hour gets redirected from a dog to a diamond.
For application engineers and SMEs, inside and outside technical sales, independent reps, brand reps, managers who lead specialists, and distribution leaders.
$1,500 per seat. Travel and expenses included.
Before the First Rung: Relay Logic, Field Devices, and Control Wiring (2027)
2-Day program. Seven hands-on labs. Text and materials. Certificate of completion.
Most control faults never reach the program. They live in the wire. This is not a programming class. No laptops. No software. Just the reliable foundation of all controls. Students wire relay logic by hand from the ground up, build permissive circuits and forward/reverse controls, work through all timer modes, then replace half the relay bank with real field devices on Day 2 and troubleshoot faults they introduce themselves. The curriculum ends with a direct mapping from every relay symbol to its equivalent in PLC ladder logic, so graduates leave ready to look at any program and understand what it is doing in the wire.
Covers control power and protection, relay anatomy and coil suppression, timers, proximity and photoelectric sensors, encoders, contactors and overload classes, NPN vs PNP logic, the 4 to 20mA loop, and proper cable routing.
For field technicians and electricians, plant and maintenance staff, integrators and panel builders, industrial distribution specialists, and controls technicians.
$1,200 per seat. Travel and expenses included.