Training that holds up on the plant floor
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Intermediate & Advanced VFD Training
Format: 2-Day Core + Optional Day 3 | $1,400 per seat (Day 3: +$700)
VFDs don't fail. Installations fail them.
This is the technical program that takes field technicians, maintenance engineers, and controls professionals from commissioning fundamentals through advanced PID tuning and industrial communications. Across the two-day core, students wire the motor model, run first rotation, configure for three different load profiles, and troubleshoot instructor-induced faults on live ABB drives. Fourteen hands-on labs. Every student touches the hardware.
Day 3 extends into advanced PID tuning for heat, cooling, and flow processes, a full classroom network build, Modbus and Ethernet/IP integration, and AI-assisted diagnostics at professional depth.
Covers industrial, water, refrigeration, and HVAC applications. Built for field technicians and electricians, plant and maintenance engineers, system integrators, industrial distribution specialists, and controls technicians.
Each seat includes a copy of Before the First Fault: A Field Guide to VFD Installation and a Certificate of Completion. Travel and expenses are included in the per-seat rate.
Professional Technical Sales Training: Becoming a Specialist
Format: 2-Day Program | $1,500 per seat
Stop competing on price. Start competing on judgment.
This program fills the gaps left by Sandler, Challenger, SPIN, and Customer Centric selling frameworks. Those were built for salespeople selling software. This one is built for specialists selling promises buyers cannot verify. Students work through six major exercises that move them from theory to applied judgment.
Inside the program, students learn the Diamonds and Dogs framework, the Verification Question, the Validation Spectrum, the Divining Rod, and the bilingual translation that turns technical experts who resist the word "selling" into MVP revenue generators.
A fully loaded specialist costs $200K+ per year. If 60% of their time goes to customers producing 15% of profits, you are burning $120K annually on misallocation alone. This course pays for itself the first week one specialist hour gets redirected.
Built for application engineers and SMEs, inside and outside technical sales, independent reps, brand reps, managers who lead specialists, and distribution leaders.
Each seat includes a copy of The 10 Immutable Laws of the Industrial Distribution Specialist and a Certificate of Completion. Travel and expenses are included in the per-seat rate.