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The 10 Immutable Laws

01- Experience Trumps Education

02 - Specialists Must Generate Measurable Value

02 - Specialists Must Generate Measurable Value

Real-world application knowledge creates value that theoretical understanding cannot match.

02 - Specialists Must Generate Measurable Value

02 - Specialists Must Generate Measurable Value

02 - Specialists Must Generate Measurable Value

Without quantifiable impact on revenue or cost reduction, specialist positions cannot survive.

03 - Specialization Beats Generalization

02 - Specialists Must Generate Measurable Value

04 - Specialists Must Be Sellers, Not Order Takers

Deep expertise in focused domains creates competitive advantage that broad knowledge cannot.

04 - Specialists Must Be Sellers, Not Order Takers

04 - Specialists Must Be Sellers, Not Order Takers

04 - Specialists Must Be Sellers, Not Order Takers

Technical expertise without sales capability becomes an expensive overhead burden.

05 - Proximity Powers Performance

04 - Specialists Must Be Sellers, Not Order Takers

05 - Proximity Powers Performance

Geographic closeness to customers creates relationships and insights that remote expertise cannot match.

06 - Knowledge Has a Half-Life

04 - Specialists Must Be Sellers, Not Order Takers

05 - Proximity Powers Performance

Expertise expires faster than milk; continuous learning separates relevant specialists from obsolete ones.

07 - Specialists Scale Through Systems

09 - Customer Problems Define Specialist Priorities

07 - Specialists Scale Through Systems

Systematic approaches scale expertise; individual heroics create bottlenecks and dependencies.

08 - Specialists Thrive in Teams

09 - Customer Problems Define Specialist Priorities

07 - Specialists Scale Through Systems

Collaboration across organizational functions multiplies specialist impact and value creation.

09 - Customer Problems Define Specialist Priorities

09 - Customer Problems Define Specialist Priorities

09 - Customer Problems Define Specialist Priorities

Elevate others for routine tasks to focus on complex challenges where human expertise remains irreplaceable.

10 - The Best Specialists Make Themselves Obsolete

10 - The Best Specialists Make Themselves Obsolete

09 - Customer Problems Define Specialist Priorities

Elevate others for routine tasks to focus on complex challenges where human expertise remains irreplaceable.

A specialist is a steward of application knowledge that ultimately defines the value proposition of a distributor.


The New Definition of a Specialist


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